The Prevention Professionals’ Primer on Media Literacy

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Youth and young adults are bombarded with media depicting substances in a positive light, increasing the likelihood that they will use alcohol and other drugs.

Building skills in youth and young adults to critically analyse media messages may help reduce the impact of the pro-substance messages on youth and young adults.

This primer will provide a basic overview of media literacy that provides prevention professionals with an overview of what media literacy is and ideas for incorporating it into prevention work.

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