Youth and young adults are bombarded with media depicting substances in a positive light, increasing the likelihood that they will use alcohol and other drugs.
Building skills in youth and young adults to critically analyse media messages may help reduce the impact of the pro-substance messages on youth and young adults.
Alcohol is the leading risk factor for death and disability for persons aged 15-49 throughout the world. Recent summaries of the research literature have concluded that exposure to alcohol marketing plays a causal role in whether and how much young people drink.
The WHO European Region has the highest levels of alcohol consumption per capita in the world, yet alcohol labelling, a WHO-recommended practice that provides consumer information on the ingredients, nutritional values and harms of alcohol, is not mandatory.
The media has a major role in influencing people's drinking behaviour.
Despite clear evidence linking harmful alcohol consumption with increased risk of health problems such as cancer, liver disease, and violence-related injuries, we are continuously fed advertisements promoting alcohol products and glorifying alcohol consumption.
In response to the tobacco and related industries’ systematic, aggressive and sustained tactics to attract a new generation of tobacco users, World No Tobacco Day 2020 will provide a counter-marketing campaign and empower young people to engage in the fight against Big Tobacco.