This course describes how the Theory of Planned Behavior forms the foundation for persuasion and is applied in media messaging and media campaigns. It also explains the importance of Hovland’s Message Learning Theory of Persuasion and how to apply it to media messages and campaigns.
UPC 52: The Nature of Media and Theories of How the Media Affect the Audience
ISSUP Members can download the trainee manual for free – Sign in or become a member