The Influence of Persuasive Messages to Quit Smoking by Media Advertisements
Shared by Rasha Abi Hana
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Chaudhary, N. I. (2022). The influence of persuasive messages to quit smoking by media advertisements. Adiktologie, 22(4), 228–233. https://doi.org/10.35198/01-2022-004-0001
INTRODUCTION: The high rate of substance use highlights the need to intervene in the initial use prevention of smoking tobacco. The aim was to determine the efficacy of anti-smoking messages to motivate smoking cessation.
METHODS: It was hypothesised that the messages would reduce the frequency of smoking. The influence of the messages on the intention to smoke, negative emotions, perceived self-efficacy, and health behaviour was also measured. Relevant reliable and valid questionnaires were used to collect data for this experimental study.
RESULTS: In this study mean differences were...
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