Bio
William Crano is a Distinguished Professorship in Psychology in Claremont Graduate University’s Division of Behavioral & Organizational Sciences. His applied research is concerned with the development of persuasive and instructional information to prevent the spread of HIV/AIDS and to prevent substance use in children and adolescents. Crano has been a NATO Senior Scientist, a Fulbright Fellow to Brazil, and a liaison scientist in the behavioral sciences for the Office of Naval Research. He served as director of the Program in Social Psychology at the National Science Foundation (NSF). He has been an advisor to the UN Office on Drugs and Crime, Vienna: Commission on Narcotic Drugs, and an advisor to the U.S. State Department, Colombo Plan and CICAD: Training and Certifying Drug Prevention Professionals in S.E. Asia, Latin America, and the Middle East. He is the curriculum developer for the Media Track of the Universal Prevention Curriculum and the Director of the Claremont Graduate University Certificate Program in Media-Based Prevention Science. His research has been funded by the National Institute on Drug Abuse. NSF, and the National Institute of Child Health and Human Development.
Abstract
The Impact of CGU's Media Based Prevention Certificate Program: 2018-22 - What has changed for the better and to what end?
After the Chair’s opening remarks about INL's support of the CGU Media Based Prevention Certificate Program, William Crano will talk about the importance of using evidenced-based, theory informed media messages and campaigns to promote healthy behaviors and prevent initiation of substance use, to lead people to treatment, and to reduce likelihood of relapse. Dr. Crano will present a quick overview of the Certificate program and then by year, one representative of a trainee team from each country will share their experiences implementing their new knowledge, and the networking system developed with co-trainees in their subsequent prevention campaigns in their regions.