Twelve Million Smokers Look Online for Smoking Cessation Help Annually
Abstract
Background
This study quantified the potential reach of Internet smoking cessation interventions to support calculations of potential population impact (reach × effectiveness). Using a nationally representative survey, we calculated the number and proportion of adult smokers that look for cessation assistance online each year.
Methods
Five waves (2005, 2011, 2013, 2015, 2017) of the National Cancer Institute’s Health Information National Trends Survey were examined. The survey asked US adults whether they ever go online to use the Internet, World Wide Web, or email and had used...