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Media-Based
Media campaigns and communication techniques to influence public behaviour and attitudes.
The power of people who use drugs as mass media influencers in changing public opinion during the global overdose epidemic
Background
Thousands of people have lost their lives due to overdose-related fatalities linked to the potent synthetic opioid epidemic, as mortalities increase annually. British Columbia (B.C.) Canada has been an exception, where the...
Using Social Media to Promote Life Skills Among Adolescents: A Debate on Opportunities, Challenges, and Implications for Health and Education
Background
The digitalization of society blurs the boundaries between the analog and digital worlds, providing opportunities such as telemedicine and global connectivity. However, it also introduces risks, including cyberbullying, addiction...
A Reflection on Prevention Systems: A European perspective
Prevention science over the past years has accumulated evidence on the effectiveness of drug prevention interventions (Sloboda et al. 2014). In Europe this improvement has been a consequence of priorities defined by EU drug strategies since...
