National Media Conference on the Role of Media for Drug Free Society by Ehsas For Life, Youth Forum Pakistan (for Drug Use Prevention) in Collaboration with ISSUP Pakistan, EMPRA & Anti-Narcotics Force, Punjab on 23rd September, 2020 in Lahore-Pakistan.

By acknowledging the important Role of Media in shaping the societies! Ehsas For Life NGO/Lahore, Youth Forum Pakistan (For Drug Use Prevention) in collaboration with ISSUP Pakistan, EMPRA & Anti-Narcotics Force, Punjab organized NATIONAL MEDIA CONFERENCE on "The Role of Media for Drug Free Society" on 23rd September, 2020 at Faletti's Hotel, Lahore-Pakistan.

The main purpose of this conference is to explore the ways, how mass media can be used more effectively to prevent substance abuse, especially among preteens and adolescents. The media has come to play an increasingly important role in public campaigns due to it's wide reach and ability to influence behavior. It has contributed to positive development like in the fight against HIV/Aids, gender bias, poverty and racism.

Right now there is an urgent need to use the full power of the same media to educate and enable Pakistani youth to shun substance abuse and illicit drugs. This includes preventing drug abuse, encouraging current users to quit and exposing illegal trade in drugs.

At the end of the

MR. BASHIR AHMAD NAZ President ISSUP Pakistan and Patron in Chief Youth Forum Pakistan grace the event as CHIEF GUEST, Ms. Saima Asghar Director new Life Rehab Center/Executive Director New Life Rehab Center, Sialkot, Mr. Muhammad Aslam President M A Jinnah Foundation (Regd), Senior Generalists, Anchor Persons and Producers from different channels and Institutes were also invited including Guest Speaker Mr. Sohail Warraich (Anchor Person GEO News, Mr. Syed Kakkar President EMPRA, Mr. Mohsin Bhatti Anchor Person GNN, Mr. Rao Shahid Executive Producer SAMA News, Mr. Muhammad Khan Anchor Person 92 News, Ar. Ali Haider Anchor Person SAMA News, Mr. Ali Mumtaz Anchor Person News ONE, Mr. Zabair Ansari Leader Pakistan Muslin League Nawaz, Ms. Faiza Bukhari Anchor TALON News,Asmatullah Niazi President Bus Owner Association, Mr. Jahangir Latif CEO ROYAL News, Mr. Nasa Ullah Malik Anchor Person NEW TV, Mr. Makhdoom Azhar Executive Producer NEW TV, Ms. RTehmina Sheikh Anchor, Ms. Rehma Irfan Malik Programme Anchor TWENTY-FOUR News, Mr. Arshad Kharal Progamme Anchor spoked on the of Media For Drug Free Society and ensured their support and cooperation to highlight and educate our Nation especially young generation about the harms of drug and alcohol abuse and at the end awards were also distributed among senior anchor persons and producers and guest speakers.