CGU's Media Prevention, Day 1, Track 1, 15:30 - 17:00

Presented as part of the Uniting the global community to face the challenge of addiction event, in-person on 12th May, 2022.

Presentations:

• The Impact of CGU's Media Based Prevention Certificate Program: 2018-22 – What has changed for the better and to what end? - Fan Yang, Juliana Mejia Trujillo, Nam Cao Hoang, Paulo Martelli

Abstract:

After the Chair’s opening remarks about INL's support of the CGU Media Based Prevention Certificate Program, William Crano will talk about the importance of using evidenced-based, theory informed media messages and campaigns to promote healthy behaviors and prevent initiation of substance use, to lead people to treatment , and to reduce likelihood of relapse . Dr. Crano will present a quick overview of the Certificate program and then by year, one representative of a trainee team from each country will share their experiences implementing their new knowledge, and the networking system developed with co-trainees in their subsequent prevention campaigns in their regions.