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The Initiative

Studying Tobacco users Of Pakistan (STOP) Factsheet

Project Goals and Objectives:

The STOP survey has a long-term aim to provide objective, regular and timely information on tobacco users of Pakistan to help key policy decisions. Its specific objectives for 2019/2020 are to assess the:

  1. Proportion of cigarette smokers who use illicit
  2. Nicotine dependence and motivation to quit among
  3. Triggers to, the methods used in, and the success of quit
  4. Attitude of smokers towards tobacco control policies and cessation aides (including the willingness to pay) e.g. counselling, medication, e-cigarettes.

This survey is being in the 10 most populous cities of Pakistan with a target population of 40,956,323 smokers

View the STOP Survey Fact Sheet here.

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