An opportunity has arisen for an enthusiastic person to work on an Economic and Social Research Council funded project which explores the nature, creation, impact and regulation of gendered alcohol brand and nightlife marketing in the age of ‘contemporary feminism’.
The research aims to improve our understanding of how such marketing affects alcohol use, and experiences of the night-time economy, with the aim of engaging with key stakeholders (e.g. young people, NGOs, policy makers, industry) to help make venues healthier, safer, and more inclusive. It will examine the gendered nature of alcohol brand and nightlife industry marketing and how this has changed in recent years as a result of the re-emergence of feminism(s), and the increasing use of ‘cause marketing’ by brands.
