#DontPinkMyDrink Campaign

After years of objectifying and sexualising women in their advertising, the alcohol industry is now targeting women more directly, linking their products to women's friendships, feminism and empowerment. However, women’s empowerment will always be secondary to increasing profits for these companies. 

The #dontpinkmydrink campaign seeks to call out aggressive marketing of alcohol to women whether it's pink, sweet or low-calorie products aimed at women, or merchandising which suggests that it’s wine o’clock.

Support the campaign by identifying alcohol advertising, marketing and merchandise which targets and patronises women and sharing your pictures on social media using the hashtag #dontpinkmydrink.

International Women’s Day is Friday 8 March.