Health researchers worldwide have provided new evidence suggesting that alcohol advertising is often aggressive, reaching children, and is linked with youth drinking.
The Australian organisation, the National Alliance for Action on Alcohol, argues these findings prove that self-regulation by the alcohol industry has failed.
Michael More, the alliance co-chair, comments “the takeaway from this research is that marketing of alcohol is out of control” and that a sensible new approach “would start with excluding marketing from sporting venues.”
The news has caused similar ripples of discontent among public health experts in the UK, some of whom have called for a nationwide ban on alcohol advertising.
Professor Sir Ian Gilmore, chair of the Alcohol Health Alliance, states “it is clear that self-regulation is not working and we welcome calls for greater action from governments to protect children from exposure to alcohol.”