Alcohol is the leading risk factor for death and disability for persons aged 15-49 throughout the world. Recent summaries of the research literature have concluded that exposure to alcohol marketing plays a causal role in whether and how much young people drink.
This presentation will look briefly at the world of marketing, including product design, pricing and physical availability, and then will focus primarily on advertising and promotion. Examples of ads from around the world will introduce a review of research on youth exposure to alcohol advertising and promotion in various channels, including digital and social media, and then a summary of what research is telling us about the impact of this exposure. The presentation will close with a summary of policy options for preventing or reducing youth exposure to alcohol marketing.
You can download the video recording here.