marketing

After years of objectifying and sexualising women in their advertising, the alcohol industry is now targeting women more directly, linking their products to women's friendships, feminism and empowerment. However, women’s empowerment will...

This report is the ninth in a series of quarterly reports that assess non-compliant alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart. In the 2-year...

There is a strong link between receptivity to tobacco product advertisements and susceptibility to smoking cigarettes later in life, according to new research published in the journal Pediatrics. Put simply, the study suggests that the more...

New research that will be published in the new edition of the Journal of Consumer Psychology sets out to answer the question: ‘Does Red Bull Give Wings to Vodka?’ "Red Bull has long used the slogan 'Red Bull gives you wings,' but our study...

Health researchers worldwide have provided new evidence suggesting that alcohol advertising is often aggressive, reaching children, and is linked with youth drinking. The Australian organisation, the National Alliance for Action on Alcohol...