Alcohol is the leading risk factor for death and disability for persons aged 15-49 throughout the world. Recent summaries of the research literature have concluded that exposure to alcohol marketing plays a causal role in whether and how much young people drink.
Over the years, there has been a global decline in tobacco consumption, and countries have made significant progress in developing evidence-based and cost-effective tobacco control measures. As a result, tobacco industries have had to develop new products and be creative in the way they market their merchandise.
On 16 October in London, the IAS hosts a conference on 'Alcohol Marketing: Protecting the Vulnerable'.
There will be sessions on:
- protecting young people
- regulating the online 'wild west'
- disrupting social norms: alcohol marketing and gender, sports and recovery
Background: Sponsorship of Formula One (F1) motor racing, which has been used as an indirect medium of tobacco advertising for several decades, was prohibited by the 2005 European Union Tobacco Advertising Directive. Most F1 tobacco sponsorship of motor racing in the EU has since ceased, with the exception of the Scuderia Ferrari team, which continues to be funded by Philip Morris.
Tobacco threatens health, economies and development.
Find out more through the following infographics:
Episode 32: Tobacco Industry Watchdogs Soundcloud Podcast
The Digital Marketing in the Spotlight conference is organised by EUCAM, EUROCARE and the Amsterdam Centre for Health Communication (ECHC) and will take place on the 19th of September in Amsterdam, Netherlands.
The event will open up a conversation about the impact of digital marketing on the drinking behaviour of young people and ways it can be regulated.
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