marketing

Gender and Alcohol Infographics

Created by
Glasgow Caledonian University, Strathclyde University, SHAAP and Glasgow Centre for Population Health
Based on recent research, Glasgow Caledonian University, Strathclyde University, SHAAP and Glasgow Centre for Population Health, have produced infographics to tackle stereotypes about men, women and drinking in Scotland.

Digital Marketing in the Spotlight

Amsterdam, Netherlands,

The Digital Marketing in the Spotlight conference is organised by EUCAM, EUROCARE and the Amsterdam Centre for Health Communication (ECHC) and will take place on the 19th of September in Amsterdam, Netherlands.

The event will open up a conversation about the impact of digital marketing on the drinking behaviour of young people and ways it can be regulated.

The Link between the Marketing of Opioid Products with Mortality from Opioid-Related Overdoses

Citation
Hadland, Scott E., Ariadne Rivera-Aguirre, Brandon DL Marshall, and Magdalena Cerdá. "Association of Pharmaceutical Industry Marketing of Opioid Products With Mortality From Opioid-Related Overdoses." JAMA network open 2, no. 1 (2019): e186007-e186007.
Publication Date

Prescription opioids are involved in 40% of all deaths from opioid overdose in the United States and are often the first opioids encountered by individuals with opioid use disorder.

Alcopops

Published by
Alcohol Justice
Publication Date

Alcopops are highly sweetened pre-mixed spirit-based drinks which are specially designed and marketed for adolescents and young adults.

#DontPinkMyDrink Campaign

After years of objectifying and sexualising women in their advertising, the alcohol industry is now targeting women more directly, linking their products to women's friendships, feminism and empowerment. However, women’s empowerment will always be secondary to increasing profits for these companies. The #dontpinkmydrink campaign seeks to call out aggressive marketing of alcohol to women whether it's pink, sweet or low-calorie products aimed at women, or merchandising which suggests that it’s wine o’clock. Support the campaign