Language is powerful in shaping view and opinions about groups of people.
By changing the way we discuss substance use issues, we can start to reverse harmful stereotypes about addiction.
Drug use is heavily stigmastised. People who use drugs, and often those around them, can internalise this stigma.
Youth and young adults are bombarded with media depicting substances in a positive light, increasing the likelihood that they will use alcohol and other drugs.
Building skills in youth and young adults to critically analyse media messages may help reduce the impact of the pro-substance messages on youth and young adults.
The media has a major role in influencing people's drinking behaviour.
Despite clear evidence linking harmful alcohol consumption with increased risk of health problems such as cancer, liver disease, and violence-related injuries, we are continuously fed advertisements promoting alcohol products and glorifying alcohol consumption.
Alcohol Awareness Week is an opportunity for charities, local authorities, GP surgeries, businesses and more to think and talk about alcohol harm with their communities.
To help you run Alcohol Awareness Week in your community, Alcohol Change UK have put together free digital resources:
On 16 October in London, the IAS hosts a conference on 'Alcohol Marketing: Protecting the Vulnerable'.
There will be sessions on:
- protecting young people
- regulating the online 'wild west'
- disrupting social norms: alcohol marketing and gender, sports and recovery